Origin.

It all started when we were about 15/16, camping Delamere Forest in March. Freezing. Proper unprepared. After a few buses and a train, we finally got there and pitched up in complete darkness. A night of pure shivering. We woke up to the sound of someone zip-lining over our heads, we’d only gone and camped right in the middle of Go Ape. Within five minutes of opening our eyes, we were getting told off by the rangers for lighting a fire and rightly getting a lecture on how unprepared we were. Like we said, proper unprepared. That’s where Plaine was born: two lads without a clue, but with a love for the outdoors and just having a go.

We’re Joshua and Mikey, best mates from school in Aigburth, raised on North Wales holidays and a love for the outdoors.

Plaine isn’t just clobber, it’s about adventure, community, and feeling sound in what you wear. Sustainable, ethical, built for people who live for the fresh air and good company.

Since 2023, we’ve been grafting, reinvesting, and trying to build a proper community. The goal? To grow Plaine into a brand people love, for the quality, the ethos, and the stories we’ll share along the way. Send us a message, reach out, we want you to be a part of our journey.